As some of these stories suggest, the notion of ‘health’ carries different meanings in different parts of the world. In some places, convention dictates that fruit, veg, natural oils and so forth hold the key to a healthy, and hopefully long, life. Elsewhere, people seem to swear that chainsmoking makes you big and strong and indestructible. The truth probably lies somewhere in between.

EitM remains fully on board with the absurd idea that in some places, smoking, despite all evidence to the contrary, is somehow considered good for you. And if you’re really that interested, we could probably come up with a list of our top ten most memorable cigarette brands from around the world. Get in touch.